Grassroots Advertising debuts window video displays
Toronto-based out-of-home media company Grassroots Advertising has introduced a new product that consists of ad displays installed in store front windows. The product makes use of touch-sensitive video displays, as well as motion sensors and audio. "What we offer is a creative mix of technologies that deliver dynamic content that is personally engaging and inherently measurable," said Mike Gillissie, vice-president of sales and operations at Grassroots. "An example of the interactive elements of a Window FX campaign can currently be found on their two Holt Renfrew installations on Bloor Street. Passers by are invited to touch one of two 60" window displays to view and vote for the next fashion blogger."