Ferrero Canada breaks campaign for Kinder Bueno
Ferrero Canada has begun a new television campaign for its Kinder Bueno chocolate bar. The creative, aimed at women, encourages consumers to indulge themselves. It follows-on from last year's campaign for the product, which used a similar theme. "Women love to indulge themselves without guilt and without reservation," said Mark Wakefield, marketing vice-president at Ferrero Canada. "We wanted to celebrate this unconditional indulgence and how good it feels with this year's campaign. Bueno is your everyday indulgent bar. It's from Europe. It's creamy. It's more adult, more feminine. It's a truly indulgent chocolate bar experience and we wanted to celebrate that." The 30- and 15-second ads are airing on specialty channels including W, Star and Cosmo. The campaign was developed by John St. Media buying was handled by Mindshare.