Carleton University hires Zulu Alpha Kilo
Carleton University of Ottawa has assigned its advertising account to Toronto-based Zulu Alpha Kilo. The agency will develop a campaign intended to increase student recruitment and awareness of the school. Zulu Alpha Kilo won the account in a competitive process involving an unknown number of firms. "Carleton University is at an exciting stage in its history and it is time to tell our story in a creative, compelling way," said Jason MacDonald, director of university communications at Carleton. "We're excited to be working with Zulu Alpha Kilo because of their fresh, creative thinking and their collaborative development process. We believe they'll deliver for Carleton a campaign with real impact."