Global readies Big Fall Season campaign
Canwest will begin a one-month advertising campaign on Sept. 7 in support of its Global television network. The campaign, called "Big Fall Season," will promote the network's fall schedule of primetime programs. Print ads will run in publications including Hello, Famous, the Toronto Star, the Vancouver Province and T.o.night. A 60-second theatre ad will be displayed in Toronto, Vancouver and Calgary. National radio and out-of-home advertising will be used. Murals will be installed in the Yonge and Bloor subway station in Toronto. The campaign will also include online advertising and social media activities at GlobalTV.com and Facebook.com. Television commercials for the new programs began airing on Global last month. "From picking up the morning paper and commuting in to work, to surfing Facebook and scanning their TV's interactive program guide, Global's presence on all established and emerging platforms will ensure fans don't miss the news of our biggest premieres," said Jamie Schouela, vice-president of marketing strategy at Global. The campaign was developed in-house by Canwest.