Adtech to serve ads for Olive Media
Adtech, a division of AOL Advertising, has signed an agreement to provide ad serving for Olive Media, a Toronto-based online advertising representation firm. Under the terms of the agreement, Adtech will serve Olive's display, video and mobile advertising. In addition, Adtech's advertising delivery system will be integrated with Olive's customer relationship management system. "Adtech's modern and flexible platform brings increased efficiency and scalability to our business," said Phil Connell, director of operations and corporate strategy at Olive Media. "Offered in combination with a knowledgeable Canadian-based support group, Adtech demonstrated a genuine desire to partner with Olive in our continued effort to provide best-in-class service to advertisers and publishers in the Canadian market."