Capital Brands sends more work to Kingstar Media
Capital Brands has hired Kingstar Media to develop a national television direct response campaign for its Bullet Express blender. Kingstar also handled the campaign for the company's first product in Canada, called the Magic Bullet. "Not only does Kingstar Media know the market and know our product, but they are backed by a track record of success," said Colin Sapire, president of Capital Brands. "They give us unparalleled access to Canadian media, which ultimately puts us in front of more consumers, more often."