Dare Foods promotes Vinta crackers
Dare Foods has begun a new campaign for its Vinta brand of crackers. The campaign, developed by Zig of Toronto, features a half-man, half-parrot spokescharacter called Paul Perrot. The television and online ads depicts awkward situations the character encounters due to his pursuit of crackers. The campaign is aimed primarily at women between the ages of 25 and 54 who have not previously tried the brand. The two television commercials are airing on HGTV, Food Network, W Network, Slice, Diva, Health and The Weather Network. Banner ads are running on Sympatico, MSN, TheWeatherNetwork.com, HGTV.com, FoodTV.com, WNetwork.com and Chatelaine.com. The campaign will run until the end of November. Media buying was handled by Active International and The Media Company.