Groupe Marcelle conducts In Your Face campaign
Cosmetics company Groupe Marcelle of Lachine, QC has begun a marketing campaign for its AC-Solution Anti-Imperfections line of anti-acne products. The campaign, called "In Your Face," is aimed at young adults between the ages of 15 and 27. It consists of seven online videos depicting the lives of two college roommates in Montreal. Viewers are being encouraged to submit dialogue and plot points to be incorporated into future episodes. A prize of $3,000 will be awarded to the viewer who makes the best suggestion. One episode will be released each week until Oct. 29 at <http://www.inyourfaceseries.com>. "Social media is a medium that can't be ignored when reaching out to young adults," said Isabel Picard, public and consumer relations director at Groupe Marcelle. "Our goal was to not only inform them of the new line geared to acne prone skin, but to engage them in conversation about the common trials of young adulthood. Sometimes a little humour goes a long way."