Choice Hotels Canada hires Paradigm Public Relations
Choice Hotels Canada has retained Paradigm Public Relations of Toronto as its Canadian public relations agency. The assignment includes franchisee communications, media relations, consumer promotions and event management. "We were looking for a public relations agency that demonstrated strategic thinking, creativity and enthusiasm for our business," says Tim Oldfield, managing director of Choice Hotels Canada. "Paradigm's expertise in brand marketing communications and its ability to deliver a full suite of services, from franchisee communications to media relations, makes it the right choice for us." Choice Hotels operates approximately 280 properties in Canada under the names Comfort, Comfort Suites, Quality, Sleep Inn, Clarion, Econo Lodge and Rodeway Inn.