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S2i Web rebrands as Tink

Following its acquisition of BMG Multimedia, Montreal-based digital consulting firm S2i Web has rebranded its joint operation as Tink. The company's services include strategy, planning, creative development, and electronic marketing. Its clients include Bombardier, St-Hubert Bar-B-Q, Axa, Metro and La Place des Arts. "Tink puts a lot of effort into focusing adaptively on the big picture, with the careful disengagement of a large firm," said company president Jocelyn Couture. "Tink can speak authoritatively on topics such as business processes, human resources, operations and production, as well as marketing and client service. Profitability is our corporate signature, our creed and our pledge. We use it in the larger sense of securing a competitive advantage, providing value and becoming even more useful and productive."

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