Dell brings Take Your Own Path campaign to Canada
Computer company Dell is preparing to bring its international "Take Your Own Path" campaign to Canada. The campaign, which first broke in India and France, promotes the company's hardware and services for medium and small businesses. The creative depicts a series of entrepreneurs as "heroes" for using the company's products to help make their businesses successful. The campaign includes billboard, print and broadcast advertising. "Dell has always believed that it takes an extraordinary person to launch and run a business," said Paul-Henri Ferrand, vice-president of global marketing for Dell Small and Medium Business. "The Take Your Own Path campaign underscores Dell's commitment to supporting individuals with a big idea. Today, Dell celebrates the many achievers and dreamers who dare to forge ahead in their own way with a view of how they could change the world, pushing boundaries and ultimately, leading the global economic recovery." The campaign will also be introduced in the US, Japan, Germany, China and the UK.