Fragile X Research Foundation rebrands
The non-profit Fragile X Research Foundation of Canada has undertaken a rebranding initiative, developed by Zync of Toronto. The foundation works to raise awareness of the genetic disorder fragile X syndrome. "This new approach to brand, marketing and communication gives us the presence we've never had before," said Carlo Paribello, president of the foundation. "The new image is great, but its real purpose is to give us the tools we need to share information and raise money to fund our research." The rebranding also includes a new website at <http://www.fragilexcanada.ca>.