Olive Media introduces rich media online ad service
Toronto-based online advertising company Olive Media has introduced a new rich media advertising service called Pimento. The service delivers ads that can be expanded by website visitors into full-screen rich media and video presentations. "We saw an opportunity with the shortage of premium pre-roll inventory to address the growing needs of our advertisers by delivering a rich video product," said Simon Jennings, president of Olive Media. "Advertisers will now be able to leverage rich video assets to maximize campaign performance and showcase their brands in an interactive and user-initiated environment across Olive Brand Response."