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Santa Claus Parade begins campaign in Toronto

The Toronto Santa Claus Parade has begun a marketing initiative in support of its 105th annual event. The campaign includes out-of-home ads developed by Cossette, a media relations program conducted by Harbinger and a redesigned website constructed by Dashboard. The creative make use of a "Naughty or Nice" theme. One execution consists of decals placed near "No Parking" signs that read, "You better be good." The three agencies worked on the campaign pro bono. Media space was donated by Astral Media. The parade will take place on Nov. 15.

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