Charitable organization Invest in Kids has hired Quizative of Toronto to construct a website for a fundraising auction event called "Once-in-a-Lifetime." The site, located at <http://www.supportinvestinkids.com>, provides information about the auction and videos about the items available.. The site also includes a feature that will notify a user by email when an item becomes available for bidding. "We wanted to support the brand by imbuing the site with relevant character so we selected a visual metaphor of a tree, indicative of the growing of life that Invest in Kids focuses on," said Adam Oliveira, executive creative director at Quizative. "The roots demonstrate the depth of the foundation and knowledge, which dynamically grow deeper as the total amount of money raised increases while the leaves represent the packages."