Praxis PR, Spoke form alliance
Toronto-based public relations agency Praxis PR has formed an alliance with Spoke, a recently-opened digital agency also based in Toronto. The two firms will offer their services to clients as an integrated package while continuing to operate independently. "Increasingly, clients are looking for the synergies and efficiencies that come from smart integration of traditional and social media strategies," said Praxis co-founder Maureen Juniper. "The team at Spoke has youthful energy, strategic smarts and unbelievable passion for what they do. Those qualities fit well within the Praxis PR culture, and we look forward to unleashing our combined talents on our clients to deliver breakthrough solutions in both the traditional and social media space."