Pizza Pizza conducts Peel 'N Reveal contest
Toronto-based fast food chain Pizza Pizza has re-introduced a contest promotion called Peel 'N Reveal, first used by the company in 2001. The in-store contest, which is being conducted in association with Coca-Cola Canada, is taking place at 570 Pizza Pizza locations in Ontario, Manitoba, Saskatchewan and British Columbia. Consumers who purchase a slice of pizza during the contest can peel away a sticker on the bottom of the cardboard tray to reveal an identification code. This code can be submitted online at <http://www.icoke.ca> to potentially win prizes. The grand prize is one million dollars. Secondary prizes include music, screensavers, movie tickets, sports jerseys and other merchandise. "This is our first million dollar giveaway," said Pat Finelli, chief marketing officer at Pizza Pizza. "After recently finding the 'Pizza for Life' one millionth online order, Peel 'N Reveal is keeping our one million theme going."