Addendum: Canadian mothers online
A study released last month by Mom Central Canada on the online behaviour of Canadian mothers did not include data from PMB. According to PMB, its data shows that Canadian women with children under 18 at home who use the Internet, use it at close to the same level as all Canadian women. This segment has a usage index of 95 compared to 100 for all Canadian women. Women with a child under the age of three have a usage index of 81. Canadian mothers who use the Internet more than four hours per day comprise 7.1% of women with children under 18 at home.