MDC Partners to buy Communifx
MDC Partners has entered into an agreement to acquire Communifx, a data analytics and database marketing firm based in Pittsburgh, PA. The firm's services include consumer engagement programs, database management, and data-based marketing initiatives. These services will be integrated into the services offered by MDC's existing firms. No financial details are available. Communifx will become part of a newly-formed Performance Marketing Services Group within MDC, which will encompass all of its data analytics and consumer insight divisions. MDC's other operations will be placed into a new Strategic Marketing Services Group. "The acquisition of Communifx and the reorganization of our operating segments properly align our structure to optimize the implementation of our strategy and the corresponding results," said Miles Nadal, chairman and CEO of MDC. "The marketing services firm that is able to consistently demonstrate increases in return on marketing investment for clients will significantly increase its market share. We plan to dramatically increase our resources in this important group by organic growth and acquisition over the next five years."