Koodo Mobile conducts holiday campaign
Cell phone company Koodo Mobile has begun a national street promotion for the holiday season. During the initiative, promotional workers dressed as gingerbread cookies will distribute cookies and product information to pedestrians. The company has also released an online game at <http://www.youtube.com/sugarstreak> in which players who catch a gingerbread character receive information about Koodo's services. "Our customers are very active in social media and we wanted to engage them where they play," said Kevin Banderk of Koodo. "We brought our playful and cheeky brand identity to life in celebration of the season. The gingerbread campaign builds on our 'Language of Savings' and reflects our ongoing commitment to quality wireless at a price that doesn't leave a bad taste in your mouth."