Media Alternatives moves into Vancouver
Toronto-based media sales representation firm Media Alternatives has expanded into Vancouver. The company's new office in that city will be headed by account executive Steve McIvor, previously of Black Press Group and Metro News. In Toronto, Jeffrey Mendez has been promoted to the position of national account executive. The company's clients include office building display firm Mediacity, bar and restaurant display firm AddMirror and LED billboard company Clarity Outdoor Media.