Ledcor Group hires Karacters Design Group
Construction firm The Ledcor Group of Companies has retained Vancouver-based Karacters Design Group to develop a new corporate identity. The agency won the assignment in a competitive pitch process involving an unknown number of contenders. "After meeting with different agencies, it was clear that Karacters was the best design partner to help us refresh and reinforce Ledcor's brand blueprint," said Lee Coonfer, vice-president of corporate communications and public affairs at Ledcor. "We were impressed by their extensive experience in helping various brands build strong and memorable identities." The new corporate identity is intended to unify the group's eight divisions and provide a cohesive look and feel across its communications.