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Virgin Mobile Canada conducts Santa Claus tour

Virgin Mobile Canada will conduct a Santa Claus-themed promotion in Toronto and Montreal this weekend. The initiative will consist of in-store and street visits by a promotional worker playing the role of a slimmed-down, shirtless Santa Claus in a motorcycle jacket, accompanied by similarly re-imagined carolers and elves. The promotion will run from Dec. 18 to 20 in Toronto and from Dec. 17 to 19 in Montreal. "As the hottest mobile phone company in the world, we know a thing or two about looking sexy," said Nathan Rosenberg, chief marketing officer at Virgin Mobile Canada. "We approached Santa after the last holiday season and offered to work with him. This week we helped him test-drive his new look in Canada before his next world tour. I think the results speak for themselves." In addition video of the appearances will be posted at <>. Online activities also include a Facebook page and a Twitter feed.

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