Mortgage Alliance installs online media buying system
Toronto-based media agency Denneboom Media has been hired by mortgage brokerage Mortgage Alliance to develop an online application that will allow the company to plan and buy its own advertising nationally. "Mortgage Alliance knows that their brokers have the best mortgage expertise but recognized that planning and buying advertising requires a different set of skills," said Denneboom president Jack Denneboom. "The process of buying media is complicated and time consuming, involving hours of research, numerous emails, phone calls and often a great deal of frustration. With our application, a task that once took several hours over several days can now be done online in less than five minutes. Newspaper organizations across the country recognized the value in self-serve media buying and were quick to jump on board. To date, we have over 500 daily and weekly newspapers offering discounted rates to Mortgage Alliance brokers through the web-based application."