Coalision, Outdoor Fitness conduct joint promotion
Women's clothing company Coalision of Longueuil, QC has begun a joint promotion with exercise company Outdoor Fitness in support of its Lolë line of active wear. Outdoor Fitness operates courses in aerobics conducted in public parks. "Our joint venture with Outdoor Fitness allows us to reach active women directly in our favoured environment, that is, urban green spaces," said Nathalie Binda, marketing vice-president for Lolë. "The partnership is up and running and will be a major source of inspiration for our collections." The joint promotion will begin in Europe in February and expand into Canada and the US in the spring. It will consist of a series of activities intended to encourage women to exercise in the green areas of their cities.