Early Bloomers hires Sharpe Blackmore Euro RSCG
Not-for-profit organization Early Bloomers has retained Sharpe Blackmore Euro RSCG of Toronto as its first advertising agency of record. The organization works to provide mentors to children who have reached puberty prematurely. "The team at Euro RSCG really understood our mission, vision, strategy and fundraising needs, and we were impressed with their insights about adolescents," said James van Horne, president of Early Bloomers. "It may have been because they were early bloomers themselves or maybe they were troubled children who wished they had proper guidance in their lives. Whatever it was, they got it." Sharpe Blackmore Euro RSCG has previously worked for not-for-profit groups including Pollution Probe, the Children's Aid Foundation and Big Brothers Big Sisters of Canada.