Jacques-Cartier National Park campaign begins
The Société des établissements de plein air du Québec has begun an out-of-home campaign in that province for Jacques-Cartier National Park. The campaign consists of posters in the dressing rooms of stores that sell outdoor clothing, including Sports Experts and Atmosphere. The creative focuses on the beauty of the landscape at the park and its proximity to Quebec City. The media was provided by Fashion Frame, which is a division of Zoom Media. The campaign will run until March 7.