ABC Canada Literacy Foundation becomes ABC Life Literacy Canada
ABC Canada Literacy Foundation has rebranded itself as ABC Life Literacy Canada. The new name is intended to convey the organization's focus on lifelong learning and literacy. Along with the new name comes a new logo and a new website at <http://www.abclifeliteracy.ca>. "Our new branding reflects our vision of literacy as lifelong and life-wide, and reinforces our commitment to the adult learner, employers and unions, the public and the literacy field," said Margaret Eaton, president of the organization. "We will demonstrate this through leadership in our excellent programs, communications and partnerships." The new name and brand identity were developed by Toronto-based Fisheye.