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Vichy Laboratories begins Vichy Best Health Challenge

Montreal-based cosmetics company Vichy Laboratories has begun a contest promotion in association with Best Health magazine. Women are invited to enter the contest, called the "Vichy Best Health Challenge," at <> until May 15. The winner will receive a makeover involving consultations with various fitness, nutrition, life coaching and beauty experts. The process of the makeover will be featured in four issues of the magazine and its website beginning with the September issue. "The challenge is an ambitious editorial program that depends upon the support of an advertiser to  make it happen," said Michelle Kellner, associate publisher of Best Health. "Thinking outside of the box and presenting our advertisers with innovative opportunities is one of our strengths, and the Vichy Best Health Challenge serves as a prime example of that." Vichy Laboratories is a subsidiary of L’Oréal Group.

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