Media Profile adds four
Toronto-based public relations agency Media Profile has hired Kiva Reardon, Alen Sadeh and Leslie Jackson as account coordinators. Reardon, who will work on the Kraft Hockeyville, Sony Home Entertainment and Toshiba of Canada accounts, was previously at CBC. Sadeh, who will work on the CBC News and The Source accounts, was previously an intern at RBC. Jackson, who will work on the Culture Days account, was most recently at FQ magazine. Tracey Williams has joined Media Profile as a senior consultant. She has spent the last three years as an associate editor at Inside Entertainment. Prior to that, she was a communication assistant for Ontario MPP Doug Carrothers. She will work on the CBC Television Arts, Entertainment, News and Documentaries accounts.