Heart & Stroke Association conducts anti-smoking campaign
The Heart & Stroke Association is currently running an out-of-home campaign intended to raise awareness of their anti-smoking initiative. The campaign was developed by Agency 59 and Adcentricity of Toronto. The ads are aimed at consumers at the point-of-sale in a number of Ontario convenience stores. The ads are also displayed on a point-of-sale screen triggered by the purchase of cigarettes. The creative, which focuses on the harmful health aspects of smoking, notes that it takes an average of five attempts for a smoker to quit the habit and directs viewers to a website at <http://www.iwillsucceed.ca> for more information.