Healthy body image campaign underway in Quebec
The Quebec Secrétariat à la condition féminine and the Ministère de la culture, communications et de la condition féminine are conducting a campaign in that province intended to promote healthy body images among women. The effort is intended to counter media exposure to very thin models and mannequins. The campaign, developed by Cossette, began on March 15. It consists of specialty television, radio and online advertising, as well as posters on the campuses of universities and colleges. The creative directs consumers to a website at JeSigneEnLigne.com for more information.