Certified Management Accountants of Canada begins branding campaign
Certified Management Accountants of Canada has begun an new branding initiative using the tagline "Create Possibilities." The initiative, developed by TBWA and PHD Canada, is intended to highlight the creativity of its membership and to attract new people to the profession. The campaign depicts certified management accountants using their expertise to add value to companies in various industries. The creative consists of 30- and 90-second online videos shot in the style of a documentary. The videos also direct viewers to the organization's new website at <http://www.becomeacma.com>. "From the small advances to the giant breakthroughs, creativity for a CMA is the ability to create value in everything we do," said Suzanne Godbehere, vice-president of public affairs and communications at CMA Canada. "It was essential at this time to reframe our brand essence and take our brand positioning to a new level. We feel we have highlighted the core competency of CMA discipline by profiling some successful and passionate brand ambassadors that are uniquely positioned in the marketplace to appeal to the next generation of leaders."