Addendum: Global to promote Glee with day of radio programming in Toronto
As part of its marketing campaign for the new season of the series Glee, Global Television will rebrand Toronto radio station 103.9 Proud FM as "Glee FM" on April 12. From 6am to 10pm, the station will play music from the show, as well as interviews with cast members and other promotional material. The initiative will also include hourly CD giveaways and a draw for a trip for two to New York to see Glee in concert. The station's programming will also be available as an online stream at <http://www.globaltv.com/gleefm>. "Glee FM is not only unique, fun and innovative, it's the first of its kind, anywhere," said Jamie Schouela, vice-president of marketing strategy at Global. "The music is such an integral part of Glee, and for Canada's number one new comedy, we couldn't think of a more natural way to celebrate the series' return."