Canadian Real Estate Association breaks new ad campaign
The Canadian Real Estate Association broke a new advertising campaign last week. The campaign, which is aimed at home sellers and first-time home buyers, promotes the benefits of using a realtor to make the process less stressful. The initiative includes television, radio and online advertising developed by Zig of Toronto, as well as a website at <http://www.howrealtorshelp.ca>. One television execution, called "Balance," depicts a realtor balancing a number of large objects on top of a "For Sale" sign to represent the services she can provide.