Bell broadcasts Masters in 3D
Bell became the first Canadian television provider to offer a national three-dimensional high definition television broadcast this weekend with its airing of rounds three and four of the 2010 Masters golf tournament. The broadcast was available to Bell HD subscribers who also own a 3D television set and compatible 3D glasses. Bell plans to use future 3D broadcasts to promote its television service to potential customers at a number of national retail stores. "3D TV is very new technology and few 3D sets are in Canadian homes now, but Bell is committed to being at the forefront of television innovation, and we'll continue to expand our 3D TV lineup as more quality content becomes available," said Heather Tulk, senior vice-president of products for Bell Residential Services.