Roots Canada signs endorsement deal with Tessa Virtue, Scott Moir
Toronto-based clothing retailer Roots Canada has signed endorsement agreements with Olympic gold medal figure skaters Tessa Virtue and Scott Moir. Roots will sponsor the skaters during the multi-year agreement, while the athletes take part in a series of special events, promotions and advertising campaigns. "We're proud to be associated with true champions like Tessa Virtue and Scott Moir," said Roots co-founder Don Green. "We have great respect for their talent, incredible spirit and strong sense of dedication. The values they represent are true to the culture and heritage of Roots."