Two Oceans breaks Canadian campaign
South African winery Two Oceans has begun a new advertising campaign in Ottawa, southern Ontario, Calgary and Vancouver. The campaign is intended to raise awareness of the brand and to highlight its recently redesigned packaging. It will include 10-second closed captioning television ads during prime time television programming, static advertisements on CP24 and out-of-home billboards. The initiative will run until mid-June. The creative was adapted for Canada from an international campaign developed by Distell Group. Media planning and buying were handled by Cossette of Toronto. "We are excited about showcasing our new look to our loyal Canadian consumers," said Two Oceans senior brand manager Chris Staresinic. "The ads also underscore our continued commitment to bring Canadians the finest new-world wines at a most amazing value."