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Ontario nurses conduct awareness campaign

The Toronto-based Registered Nurses' Association of Ontario, in collaboration with the Registered Practical Nurses Association of Ontario and the Ministry of Health and Long-Term Care, has begun a public awareness campaign intended to attract people to nursing as a career. The campaign includes 1,500 posters in Toronto-area subway cars, buses and transit trains, as well as 30 billboards in various Ontario markets. The creative depicts real nurses from hospitals, public health agencies, home care services and long-term care facilities. The campaign is being conducted in association with Nursing Week. "This campaign provides an excellent opportunity to remind Ontarians about the amazing and selfless contributions nurses make every single day," said Dianne Martin, executive director of the RPNAO. "It's a chance to shine the spotlight on a group of skilled, dedicated professionals who represent the very foundation of our health-care system." The RNAO is also conducting a poster campaign in association with the Nurse Practitioners' Association of Ontario to promote the role of nurse practitioners and the clinics in which they work. The posters are running in bus shelters and shopping malls around the province. Nurse practitioners are registered nurses who have the training and authority to diagnose and treat common illness and injuries, prescribe medications and order diagnostic tests for patients.

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