Allard Johnson Communications begins rebranding initiative
Allard Johnson Communications has adopted a new tagline, "Create Results," as part of an overall rebranding of the agency. The firm has also redesigned its website at <http://www.allardjohnson.com>. According to executive creative director Dan Pawych, the initiative is intended to clarify what the company stands for and define the agency's approach for its clients. "It's more than just a tagline, it has a life of its own," said Pawych. "It reaffirms the fact that we are living up to our motto of creating results. We're excited we can bring this to life in so many creative ways internally and externally." The rebranding follows the recent launch of Baby Robot, the firm's new digital division. Allard Johnson is a full-service advertising agency will offices in Toronto and Montreal. It is owned by MDC Partners. Its client list includes Dairy Farmers of Canada, Church and Dwight Canada, The Keg Steakhouse and Bar, Purdue Pharma, Merck Frosst and Subway.