Granville Island Brewing breaks Because We Know campaign
Vancouver-based beer maker Granville Island Brewing has begun a new advertising campaign called "Because We Know." The campaign, developed by Wasserman & Partners Advertising of Vancouver, is intended to convey the brewer's pride in the city, its lifestyle and in their beer. It includes radio, transit and outdoor advertising, as well as in-bar exposure from Newad Media. "This campaign is all about celebrating the people and places that inspire us every day," said Doug Devlin, marketing manager of Granville Island Brewing. "We all know why it's good to be here, and a local craft beer that lives and loves the West Coast lifestyle is one of those reasons."