Honda Indy Toronto has signed a number of new sponsors for the auto race, which will take place from July 16 to 18. These sponsors include the Ontario Honda Dealers Association, Budweiser, Schick, Telus, Motorola, Dr Pepper, Mattel Canada, Pizza Pizza, the Delta Chelsea Hotel and the Toronto Sun. The event is also receiving support from the Government of Ontario Government and Tourism Toronto. "Several factors are coming together to help us attract leading partners," said Charlie Johnstone, vice-president and general manager of the Honda Indy Toronto. "Sponsors from the private and public sector are recognizing our status as the largest annual sporting event in Ontario and are looking to associate their brands with such a marquee property."