Orkin PCO begins first national Canadian television campaign
Pest control company Orkin PCO broke its first Canadian television advertising campaign yesterday. The national campaign, which will run until July 11, depicts insects attempting to talk their way into various homes. The campaign was adapted from US creative by Integrated Media Solutions of Toronto, which also handled the Canadian media buy. The commercials will air on CTV News Channel, CBC News Network, HGTV Canada and the DIY Network.