Yield begins direct mail promotion
Toronto-based Yield has begun a direct mail and web campaign promoting itself. The mailer, sent to an undisclosed number of marketers, takes the facing of fear as its theme. The creative encourages recipients to "take the leap" with Yield for their marketing needs. The mailer is supported by materials on the agency's website at <http://www.yieldbranding.com>. "Yield has always been known as a pragmatic agency that faces up to tough challenges, gives clients the straight goods and helps them achieve market success," said agency president Ted Nation. "We consider ourselves to be fearless because we confront our fears instead of hiding from them. Solid strategy, research, knowledge of every channel and great creative allow us to lead our clients in bold new directions with confidence. When you instill that confidence, the fear subsides."