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Swiss Herbal Remedies rebrands itself

Swiss Herbal Remedies of Richmond Hill, ON has rebranded itself as Swiss Natural. The company manufactures a line of vitamin and supplement products. The company has also adopted a new tagline: "Supplement your life." The new branding will be featured in new advertising and promotions beginning this spring. "The new brand name and tagline solidify the company's efforts to focus on consumer awareness of the nutraceutical category and the benefits of Swiss Natural products," said Sheryl Willison, the company's marketing director.

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