Astral readies French-language Playhouse Disney channel
Astral Media is preparing to launch a French-language version of the Playhouse Disney channel. The commercial-free service will feature learning-based programming aimed at younger audiences. The channel will be available to Bell TV subscribers nationally on July 5. "The introduction of this service is a logical next step for our business and a natural extension of Astral's commitment to providing relevant, appropriate and highly entertaining programming to families across Canada," said Dominique Cornellier, vice-president of marketing and communication at Astral Tele Reseaux. "With the debut of the French-language channel, francophone families will have the opportunity to enjoy the exclusive and quality programming that Disney is known for, all in a safe and commercial-free environment."
In related news, Toronto-based Astral Media Radio Sales has been rebranded as Astral RadioPlus. The change is intended to bring the company's national radio sales division in-line with the recent overall Astral rebranding initiative.