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Canadian Direct Insurance hires Noise as agency of record

Canadian Direct Insurance has retained Noise of Vancouver as its advertising agency of record. The assignment includes online, television, print and radio creative as well as strategy intended to raise awareness of the brand. Noise has been the company's digital agency for the last six years. "After working with multiple agencies for the past few years, we wanted to find one strategic partner to handle all of our needs," said Trisha Tyrrell, senior manager of business development at Canadian Direct. "Ultimately with the way that lines have blurred between traditional and digital advertising, we needed an agency capable of executing any kind of integrated campaign across any platform. I have a great deal of comfort with Noise's ability to deliver offline work. Given their team and their track record with us, I am confident that they will deliver."

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