Onestop Media Group introduces World Cup updates
Toronto-based out-of-home media company Onestop Media Group has instituted a new service for the duration of the World Cup soccer tournament. The company will use its inventory of screens in Toronto subway stations and elsewhere to display real-time scores of ongoing games, as well as match updates and pictures. "Whether you're a soccer fan or just World Cup curious, almost everyone is wants to know what's happening in the game," said Michael Girgis, president of Onestop. "Our goal at Onestop has always been to balance practical transit information with fun features such as our lotteries, the Toronto Urban Film Festival and now our World Cup feature."