Molson breaks new Coors Light campaign
Molson Canada has begun a new phase of its ongoing "Cold Certified" campaign for Coors Light. The campaign promotes the introduction of new packaging that uses thermal ink to reflect the temperature of the beer. The campaign consists of television, out-of-home and online advertising, developed by Draft FCB. Media planning was handled by Media Edge. "This is another great opportunity for Coors Light to create excitement among our loyal drinkers," said Reid Black, brand manager for Coors Light in Canada. "With summer upon us, we wanted to reinforce dedication to our Rocky Mountain Cold refreshment positioning."