William Grant & Sons begins Glenfiddich promotion with Porter Airlines
William Grant & Sons has begun a promotion for its Glenfiddich brand of scotch in association with Porter Airlines of Toronto. The initiative takes the form of tasting sessions for travellers waiting for Porter flights at Billy Bishop Toronto City Airport. Promotional workers and scotch experts will guide participants in the tasting of Glenfiddich 12 Year Old, 15 Year Old and 18 Year Old single malts. The tasting sessions will take place between 4:00 and 8:00 PM on Wednesdays, Thursdays and Fridays until July 23. "Like William Grant & Sons, Porter is an entrepreneurial, customer-focused business," said Lindsay Prociw, senior brand manager for Glenfiddich. "Both companies take pride in the quality of their products, working hard to ensure an uncompromised consumer experience, and both are innovators within their respective industries, always striving above all else to maintain the quality they have become known for."